HOUSTON (Microsoft Convergence) -- Marketo, a provider of revenue performance management (RPM) technology, announced its integration with Microsoft Dynamics CRM today at the Microsoft Convergence conference. The solution, which will be available this summer, will help executives "increase customer pipelines" and produce maximum sales and marketing productivity by "showing bookings results from optimizing marketing and sales spend," according to Marketo's chief revenue officer, Paul Albright.
"We're seeing our market evolve into new segments," Albright says. "Historically, we have had a very good relationship with Salesforce.com, which will continue, but as we've grown bigger, and as the market has matured, we've heard loud and clear from Microsoft CRM customers that they want our products too."
Marketo gives marketing and sales managers real-time insight into campaigns and results, and allows executives to track overall revenue performance at every step of the revenue cycle, starting with the customer's first interaction with the brand, for greater optimization and reporting at numerous levels. Marketo for Microsoft Dynamics CRM 2011 provides executives with the ability to support revenue generation; inbound, social, and content marketing; and self-service, executive-level reporting.
Microsoft Dynamics users represent an underserved market for Marketo, maintains Albright, who notes that there are about 32,000 Microsoft CRM customers.
"While they [Microsoft CRM customers] might not all be prospective customers, the vast majority are, and by bringing our products to them, we'll be able to open more minds and keep the phone ringing…it's going to be fun," Albright says.
Marketo is based in San Mateo, Calif., and was founded in 2006. It saw a 130 percent increase in growth from 2010 to 2011, and has more than 1,700 customers. Marketo secured $50 million in a new round of funding last year and is up to approximately $107 million in total funding.