Influitive, the advocate marketing platform provider, has acquired Engagio, a social Web platform for searching, discovering, and following social conversations, for an undisclosed amount.
As part of this acquisition, all Engagio employees, including its founder and CEO, William Mougayar, will join Influitive. In addition, Influitive will integrate Engagio's suite of social technologies into its AdvocateHub advocate marketing platform.
"Every day a new community site, blog or social hub springs up where people recommend products and share user experiences. Each represents an enormous opportunity for B2B marketers to connect potential buyers with enthusiastic customers," said Mark Organ, CEO and co-founder of Influitive, in a statement. "Engagio's technology will help marketers discover these conversations and share them with advocates who can join the discussion and promote their brand."
"We are excited to join the leader in the emerging advocate marketing space," Mougayar said in the statement. "Our combined solution makes it easier for marketers to tap into the enthusiasm of customers, partners and employees. The ability to quickly discover relevant social conversations and then instantly orchestrate effective advocate participation is a powerful combination."
Engagio's platform allows users to manage, follow, search and discover Web conversations on the most popular social networks and online commenting platforms, including LinkedIn, Facebook, Google+, Twitter, Disqus, Foursquare, YouTube, Wordpress, StackExchange, AngelList, and StockTwits. Used by thousands of customers from 125 countries, Engagio has indexed 50 million comments from 110,000 sites and had 9 million social profiles.