Gainsight, formerly known as JBara Software, launched its Growth Management Module, which enables sales teams to forecast renewals, proactively identify up-sell opportunities, and automatically flag out-of-compliance customers. Delivered as a software-as-a-service suite integrated into Salesforce.com, Gainsight centralizes customer vital signs, leverages predictive analytics to score customer health, and drives customer retention workflow and automation across all departments in the enterprise.
Gainsight's Growth Management Module includes the following:
- Up-Sell Alerts: Within Salesforce.com, sales teams get alerted to indicators of up-sell opportunity, including upcoming renewal dates, positive survey feedback, and product or feature adoption metrics.
- Renewal Dashboard: Sales reps can view upcoming renewals and see in-line relevant customer health indicators, including survey scores, product or feature usage trends, and other customer intelligence data.
- Out-of-Compliance Reports: Sales management can identify customers over-using allocated licenses and contact them for up-sell and renewal discussions.
Gainsight enables businesses to proactively manage retention, reduce unexpected churn, and identify up-sell opportunities by leveraging big data analytics across sales data, usage logs, support tickets, surveys, and other sources of customer intelligence.
"Companies today are going through a big transition: Business models are changing. A vendor's success depends on a customer's success, and we need to start using the best practices and big data technology that is applied to customer acquisition to the area of customer retention," said Nick Mehta, CEO of Gainsight, which just this week completed a $9 million Series-A funding round. "Companies have a huge digital breadcrumb trail of customer data, but it's siloed across systems and departments and not well-leveraged. Gainsight is solving this problem by analyzing customer vital signs to reduce churn, increase up-sell, and maximize customer success."