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Bigtincan Updates its Mobile Content Enablement Platform
Tighter links with CRM systems help mobile sales and service professionals glean insights about content.
Posted Feb 4, 2016
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Today, bigtincan released an updated version of bigtincan hub, a mobile content enablement platform designed to give field sales reps and customer service professionals timely access to knowledge and expertise materials from within their handheld devices.

Now in its fifth iteration, bigtincan hub uses an artificial intelligence engine to curate content according to each end user's role, location, or specific assignment. The system can draw content from more than 30 integrated content repositories—including marketing automation systems, content management systems, and cloud-based storage spaces such as Box and Dropbox—and deliver it directly to a user's mobile device. The platform allows users to customize processes according to specific use cases, industries, and customer interactions. Users can also engage customers by broadcasting content, chatting via video, and collaborating with colleagues remotely through conferencing tools and screen shares.

"Our previous releases had some great technology for accessing, presenting, and collaborating on materials," explains Patrick Welch, president and COO of bigtincan. "Now we are building up the platform and embedding it into the fabric of the work process so that it's in line with the way people [operate] across all devices."

Welch says that the new version's most significant enhancement is its increased compatibility with CRM systems (including Oracle, Microsoft Dynamics CRM, and Salesforce.com). Closer ties to these systems of record will yield heightened customer engagements, Welch says, as they will allow agents to automate key processes that were handled manually in the past. For instance, the new version can record what content was shared with a client, as well as during what stage of a sales cycle, rather than requiring the agent to input these details by hand and spend extra time on the administrative aspects. It can also go a step further and analyze the results and report what content was the most effective, eliminating the need for guesswork.

According to Welch, the system provides sales organizations insights into how they should be using their content moving forward, as well as help marketing departments as they put together new materials; it will also remove an extra barrier that lies between salespeople and the content. "An EMI industry intelligence report says salespeople spend 13 hours a week on creating and looking for marketing collateral," Welch says. "Being able to deliver that content in context and intelligently inside the platform is really, we think, the next generation of the market.”

Bigtincan currently has more than 600 customers worldwide, hailing from a wide range of industries, including technology, pharmaceuticals, financial services, insurance, automotive, service, and retail. Welch highlights Siemens and AT&T as some of its biggest names. "We expect our customer base to more than double this year," Welch says.

The company intends to improve the product in the areas of controlled authoring and content creation, and tying those elements back to the content intelligence engine. 

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