Radius Launches Sales Intelligence Platform
Solution promises insight into strong SMB market
Posted Apr 24, 2012
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Darian Shirazi, founder and CEO of Radius, which launched today, calls the platform solution "the Dun & Bradstreet of small businesses."

Radius is seeking to fill what it has perceived as a gap in the sales intelligence market by bringing users customizable searches on small businesses, which make up an estimated 65 percent of the U.S. market, while allowing salespeople to aggregate information on their targets with CRM system integration.

Social data, in particular, is a strong offering in the feature set. "Being able to judge popularity is particularly useful, and [Radius] takes you to an intelligence page where you can find reviews, hours of operation, description, and external links to a business's Facebook page, their presence on Yelp, and OpenTable," Shirazi explains, noting that check-ins and reviews are all integrated into the interface. "If the company is a service, you can get an expanded popularity view."

Users can laser-target their search criteria, if, for instance, they want to search for and prospect all four-star restaurants in a city that offered a daily deal within the last two months, the company says, making the platform especially relevant in a daily deals sales intelligence setting. The platform offers reporting and tracking features, which allow a sales team to monitor the outcome of a campaign or promotion.

Shirazi says the idea for Radius arose when the company, three years under development as Fwix, realized that sales managers inside a sales force "really didn't have a good way of identifying a small business," adding that a lot of sales teams the company surveyed would "get a phone book, call through a list, or pull data from D&B and find information was not available" or up to date. Shirazi says there are 10 million salespeople who sell directly to small businesses, showing clear opportunity for market gain for a solution like Radius.

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