Hipcricket Enhances Ad Life Platform with New Features
Updates include faster campaign creation, improved self-service capabilities, and tighter integration between mobile channels.
Posted Feb 22, 2012
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Hipcricket, a mobile marketing and advertising brand owned by Augme Technologies, recently unveiled new features and functionality for its AD LIFE mobile marketing and advertising platform. The software-as-a-service-based platform has been further optimized for customer ease of use while adding a number of key updates to the Mobile SiteBuilder and the mobile couponing module.

"In the latest update to our platform, we have enhanced the user interface and added a number of new features that improve the platform's self-service capabilities and enable our clients to develop successful mobile campaigns and better engage with their customers on mobile devices," said Eric Harber, chief operating officer at Hipcricket, in a statement.

The new updates in Mobile SiteBuilder include integration with Hipcricket CRM, SMS Campaign Administration, and SMS Alerts Manager, enabling marketers to offer multiple ways of engaging their audiences. It also includes an upgraded search engine optimization functionality for greater visibility through mobile searches, and an updated user interface, including templates and best practices for mobile site creation.

New features and functionality in the mobile couponing module include full SMS, MMS, QR code, Datamatrix code, and mobile Web integration, ensuring that all customers, regardless of device sophistication, experience a user-friendly coupon delivery and redemption process. In addition, the module now includes real-time analytics and reporting and the ability to make changes mid-campaign, as well as an integration with existing membership, loyalty, closed-loop coupon programs, and POS redemption solutions.

Founded in 2004, Seattle-based Hipcricket was acquired by Augme Technologies for $44.5 million last year. Its clients include Macy's, MillerCoors, Nestle, Kikkoman, Clear Channel, and other brands.

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