Front Row Solutions Releases Integration Solution for Legacy CRM Systems
Middleware breathes new life into existing CRM systems without sacrificing legacy databases.
Posted May 28, 2013
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Front Row Solutions today released new middleware that allows sales reps to use the Front Row Sales Pro app to populate sales reports into legacy CRM systems. This new software allows companies to modernize their field sales operations, leverage the investment they've made in legacy CRM systems, improve their system's usability, and extend its usefulness.

Front Row Solutions' Sales Pro Application combines mobile reporting with real-time, robust information for sales managers. The company's middleware gives sales reps access to Sales Pro in the field and allows sales manager to access the reported data on both the legacy CRM and the Front Row Solutions Web site.

Companies can choose from two integration options. The first allows reps to instantly send a sales report to the FRS server and then the company's legacy CRM to populate the established database. The second allows for this communication between the Front Row Solutions server and the legacy CRM, but also allows the sales rep access to the updated database from the field. Both the FRS server and the legacy database are accessible to sales managers.

FRS Sales Pro has been synchronized with most major CRM systems, including Salesforce.com, SugarCRM, Act, and Microsoft Dynamics. Front Row Solutions CRM has also been integrated with a variety of enterprise resource planning solutions, financial data systems, and home-grown management systems. Front Row Solutions CRM can also be used as a stand-alone CRM system, allowing fast reporting, real-time information, custom dashboards with customizable filters, and many more tools to help enable an accountable and productive sales force.

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