Zappix Launches Visual IVR Big Data Analytics
Zappix Visual IVR now includes a big data analytics suite, allowing companies to get a true picture of multichannel interactions.
Posted Apr 16, 2015
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Zappix, a provider of visual IVR and mobile app authoring technology, is now offering a big data analytics suite as part of its Visual IVR platform. The Zappix system allows companies to provide customers with a multiplatform, omnichannel, mobile Visual IVR experience via an iPhone, Android, or Web app.

This new module captures huge amounts of information and breaks down omnichannel data silos. It can be used for gauging customer behavior trends, measuring channel engagement, analyzing and reducing wait time, comparing behavior across different demographics and geographies, and more.

"Visual IVR is a great platform for realizing greater efficiency, streamlining the customer service process, increasing customer convenience, and reducing costs," said Avner Schneur, Zappix's chairman, in a statement. "With the addition of big data analytics, Zappix now provides a full understanding of how each channel performs and contributes to the interconnected relationship between attributes. Zappix Big Data Analytics also provide actionable insights into customer data, answering specific business questions that can boost customer service, increase efficiency, and improve operations, customer satisfaction, and risk management."

"Big Data Analytics provides companies using the Zappix platform with even greater tools for optimized decision support, as they can now track customer service performance against targets, increase the visual IVR channels, and optimize app content to improve key performance indicators, such as the Net Promoter Score," said Gal Steinberg, Zappix's vice president of marketing. "In just a few clicks, customer service professionals can view important indicators, such as channel usage, channel engagement, and more."

The Zappix Visual IVR integrates voice and non-voice visual content and customer service channels that include phone (voice), Web, mobile online forms, and multimedia (audio or video) self-help resources into one Visual IVR app.

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