Wipro Partners with Adobe for Premier Digital Marketing Services
The partnership is expected to yield marketing, commerce, analytics, and customer experience solutions.
Posted Sep 12, 2014
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Wipro, an information technology, consulting, and business process services company, has entered into a Premier Partnership with Adobe., making it the first Indian global IT services company to attain this level of partnership.

Wipro will partner with Adobe in creating integrated marketing, commerce, analytics, and customer experience solutions.

"We are delighted to partner with Adobe, a powerhouse in industry-leading creative and marketing solutions. This partnership will help us jointly deliver next generation digital marketing solutions and enhance Wipro's leadership in helping enterprises build rich customer experiences, enable customer insights and bring products and services to the market faster," said T.K. Kurien, CEO of Wipro, in a statement.

"All businesses are faced with the challenge of becoming digital businesses, and CMOs and CIOs both play a critical role in that transformation," said Shantanu Narayen, president and CEO of Adobe, in a statement. "Adobe's best-in-class digital marketing solutions combined with Wipro's extensive IT consulting, implementation, and integration expertise, will answer the call for today's digital enterprises."

The newly formed business unit, Wipro Digital, brings together strategy, design, and technology to define unique and immersive customer interactions through seamless front-to-back integration underpinned by exclusive customer insights.

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