Digital marketing firm WhatCounts has rolled out the Winter 2014 release of its email marketing software (Professional and Publicaster Editions), which now includes bidirectional Salesforce.com integration for Publicaster Edition users.
Salesforce users can now send email campaigns to contacts and leads using the WhatCounts platform and then report the results back into Salesforce, associating the results with the corresponding contacts and leads. The WhatCounts app has also been added to the Salesforce.com AppExchange.
Customers will also see a completely revamped user interface along with new features, such as a Relational Database that allows them to create and modify relational tables. A new Segmentation Rule Creator allows users to drag the condition they want from the Conditions Library to the workspace and begin constructing their segmentations. They can work with several conditions at a time and nest conditions within containers to create more specific rules.
"With our latest release, clients can truly embrace smart marketing and further increase their email personalization capabilities,” said WhatCounts CEO and Founder Allen Nance, in a statement.