Verve Mobile, a provider of location-based mobile advertising, and RetailNext,a provider of in-store analytics, have announced a partnership to bring the combined power of location-based advertising and in-store analytics to brick-and-mortar retail customers.
"Retailers are rapidly adopting location-targeted mobile advertising to drive consumers into stores. They love having the ability to reach consumers on their mobile devices, when they are out and about in the real world, closer to the buying decision than ever before," said Tom MacIsaac, CEO of Verve Mobile, in a statement. "But they also want to see the complete picture. They want to understand how mobile advertising affects in-store behavior."
Now with the combined capabilities of Verve and RetailNext, retailers using the technologies can leverage a full range of tools that enhance their ability to see how location-targeted mobile advertising is correlated to driving foot traffic and sales.
"Now, a physical retailer can reach a shopper with an ad based on their location and context, invite the consumer to visit a store nearby, or incent them with a special offer," said Alexei Agratchev, CEO of RetailNext, in a statement. "By leveraging advanced RetailNext in-store analytics technology, retailers are equipped to understand the performance and effects of location-based marketing efforts. This is about extending our respective value to retailers through collaboration."
For RetailNext, this is the second partnership since January, when the company partnered with Clutch, provider of a platform powering loyalty, rewards, gifting, and mobile commerce for retailers and brands.