Unmetric Adds Facebook Reactions Tracking

Unmetric, providers of a social media intelligence platform, has added Facebook Reactions tracking to the Facebook Insights feature of its Analyze product. Analyze for social media analysts is one of three core products Unmetric offers alongside Discover for brand content creators and Track for marketers.

Facebook Reactions allow users to express emotions on posts beyond the original Like. Reactions include buttons for Love, Haha, Wow, Sad and Angry, capturing a range of core emotions. For companies, Facebook Reactions create a new line of sight into consumer sentiment and provide a more detailed view of how fans feel about any specific piece of content.

Within Unmetric's Analyze product, social media analysts can connect their brand pages to the Facebook Insights feature. Unmetric's Facebook Insights brings all page metrics into one place and enables them to see what's working or not working, understand the people who like their pages, and engage with their posts.

In addition to the existing Facebook Insights metrics, including likes, reach, impressions, engagement, and visits, Unmetric will now enable companies that have Facebook Insights integrated to track all of the Facebook Reactions their own posts receive.

"When you think about the best marketing, whether for TV, print, or online, it's always content that strikes an emotional chord and evokes a visceral response from the audience," said Lux Narayan, CEO of Unmetric, in a statement. "With social media, brands have always had a leg up in understanding how audiences were reacting to their content in real time. Adding Facebook Reactions tracking to our platform will enable brands to further parse consumer engagement and adjust their content and larger marketing strategy accordingly."

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