TubeMogul Partners with Jivox
Strategic partnership provides TubeMogul with access to the Jivox digital ad platform to build highly personalized dynamic rich media campaigns for clients.
Posted Sep 26, 2016
Page 1

Jivox, provider of a platform for personalized digital advertising and marketing, is partnering with TubeMogul, a provider of software for brand advertising. Through its alliance with Jivox, TubeMogul has expanded its creative capabilities for clients looking to integrate dynamic rich media campaigns into their overall branding strategies.

Under terms of the agreement, TubeMogul has licensed the Jivox IQ digital ad platform. The companies have also conducted joint product-integration and sales-training initiatives. Using Jivox, TubeMogul's in-house creative team will help clients build engaging rich media display ads with creative that changes dynamically based on first-party customer data, variable contexts such as weather, location, and time of day, and third-party audience data.

"We're excited to offer rich media in a way that retains the control and transparency clients expect from TubeMogul," said Boaz Ram, director of display and social at TubeMogul, in a statement. "After conducting an extensive review of self-service rich media and dynamic creative platforms in the market, we selected Jivox as our partner for this important capability in our display offering."

Jivox IQ delivers dynamic ads at scale for media across all formats and screens. Through its ability to integrate first-party, audience, and contextual data in near real time, the Jivox IQ platform allows marketers to deliver highly personalized digital ad campaigns—customized to the individual—by dynamically generating thousands of potential creative and messaging variations.

"Dynamic creative is fast emerging as a must-have capability for brands buying media programmatically," said Diaz Nesamoney, CEO of Jivox, in a statement. "By extending its display offering to help customers build rich media and dynamic display ads via the Jivox platform, TubeMogul is providing its brand and agency clients with a more holistic and unified one-stop-shop for cross-channel brand advertising. We're pleased TubeMogul has chosen Jivox as its platform to power such a strategic initiative."

Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
In leveraging Taggstar's Social Proof Engine, Jivox aims to give online retailers access to personalized digital advertising features.
Jivox's digital ad platform now features LiveRamp's unique ability to anonymize and integrate offline first-party data.
TubeMogul acquisition brings video advertising platform to Adobe Marketing Cloud.
The integration of Jivox IQ and AppNexus Programmable Bidder enables marketers to transform retargeting ads into sales-conversion campaigns with message personalization and audience micro-targetting.
Jivox Neuron helps companies accelerate the personalization of their digital marketing materials at scale.
Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us