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Sysomos and Clarabridge Partner on Multichannel Customer Analytics
The technology partnership pairs social intelligence with customer insights.
Posted Apr 9, 2014
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Sysomos, a Marketwired company providing social intelligence, and Clarabridge, a provider of intelligent customer experience management (CEM) solutions, today announced a strategic technology partnership to deliver a new level of social intelligence and analytics.

As part of the partnership, Sysomos will share its comprehensive social data with Clarabridge's intelligent CEM solution, resulting in a seamless integration of social monitoring and intelligence with multisource analytics and consumer engagement at an enterprise scale.

The combined offering from this partnership enables clients to listen to all conversations across all channels, whether in the form of a survey, call center notes, email, chat, or social conversations, and to gain valuable insights about engagement with and about their brands.

"Brands today live and breathe by listening to customer feedback, leveraging it to drive their messaging and content and engaging with them in real time," said Sid Banerjee, Clarabridge CEO, in a statement. "Our partnership with Sysomos delivers a vast scope of social media data and intelligence that, combined with customer feedback from all channels and teamed with deep analytics ready for action throughout the organization, gives clients an enhanced perspective on their business. More specifically, Clarabridge now offers an even more complete, 360-degree view of the customer experience."

"Creating the ultimate customer experience begins with listening to feedback and understanding the sentiment behind it," said Jim Delaney, Marketwired CEO, in a statement. "This partnership with Clarabridge, a recognized leader in CEM, gives enterprise-level businesses and large brands an integrated solution that provides deeper insight into the attitudes of their target audiences."

Thanks to the partnership between Sysomos and Clarabridge, brands and businesses will begin receiving access to social monitoring and intelligence alongside deep, multisource analytics and consumer engagement solutions at enterprise scale later this month.

Clarabridge had previously partnered with Brandwatch, a provider of social analytics and monitoring solutions,  and Expion to bring superior intelligent customer analysis to social analytics.


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