Clarabridge, a provider of intelligent customer experience management solutions, has partnered with Expion, providers of an enterprise content marketing optimization and analytics platform.
The partnership combines Clarabridge's ability to listen and analyze all customer feedback across all channels to extract marketing, social care, and customer experience insights with Expion's social marketing and engagement platform. For clients, this provides a single hub to listen to, understand, and act on all consumer feedback, by placing the right content in front of the most influential consumers.;
By transforming big data customer analytics from multichannel customer feedback into relevant content to engage with customers across all channels in real time, the partnership will enable clients to tap into feedback from all channels, distill big-data insights, issues, and actions from all customer experiences, and support relevant, targeted engagement across social networking and other channels. Through this partnership, organizations will be able to manage organic and paid social marketing programs, interact with consumers across all media, and target influencers for immediate and meaningful conversations.
Organizations will be able to do the following:
- Engage with consumers based on their specific feedback and sentiment across all sources throughout the enterprise;
- Filter individual conversations, score the content, then share and distribute the best performing content through the enterprise; and
- Select whom best to reach and how to position the next social campaign using earned, owned, and paid media.
"Marketing organizations are looking for technology solutions that enable customer intimacy through optimized content in real time. We are excited to provide a solution with Expion that enables this across all enterprise sources and target influencers for immediate and meaningful conversations," said Sid Banerjee, CEO of Clarabridge, in a statement. "It creates efficiency in social marketing and engagement allowing companies to optimize marketing to the right people, with the right offers, across the right channels, to achieve maximum impact; the effect is more impact with more efficiency."
"The partnership between Expion and Clarabridge provides marketers with a powerful new tool to effectively connect with their customers,"“ said Peter Heffring, CEO of Expion, in a statement. "Marketers will utilize insights derived from multichannel consumer touch points to optimize social content and advertising in a way that's never been done before."