StratusLIVE, a provider of cloud-based software for nonprofits, released its Analytical Marketing solution for StratusLIVE for Fundraisers, built on the Microsoft Dynamics CRM platform.
Analytical Marketing is designed to help nonprofits streamline processes and increase the fundraising results of targeted marketing appeals. Users can model, segment, prescribe next steps, predict ROI, and perform necessary file preparations for planned marketing activities.
"We designed Analytical Marketing to be able to fully integrate with StratusLIVE CRM so that donor profiles, transactions, interactions, and metadata are available for planning, modeling, execution, and analysis of marketing initiatives in real time," said Michael Buller, technical product manager and lead architect of StratusLIVE's Analytical Marketing software, in a statement.
StratusLIVE's new Analytical Marketing product provides users with real-time analysis of constituent and segment performance data.
"At StratusLIVE, we understand how important the success of direct response marketing is to the large nonprofits we serve," said Jim Funari, co-founder and CEO of StratusLIVE, in a statement. "Our new Analytical Marketing software supports our clients whether they choose to leverage the talent and creativity of their staff or third-party expertise. Either way, the user is now able to quickly model and optimize direct response appeals to improve results and ROI."