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Sprinklr Acquires Influencer Identification and Marketing Platform Little Bird
As part of Sprinklr's social media management platform, Little Bird's technology will help companies gain deeper insights into social media users' connections.
Posted Nov 18, 2016
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Sprinklr, providers of a social media management platform, has acquired Little Bird, a Portland, Ore., technology company that helps companies analyze connections across the social web to discover top influencers who can galvanize word-of-mouth marketing; build like-minded communities and create relevant content to increase engagement; and identify early-movers to accelerate the discovery of trends. Financial terms of the deal were not disclosed.

Little Bird's technology leverages contextual segmentation and social graph analysis to discover the best influencers based on their reputation around specific topics and conversations, not their follower count. It will enhance Sprinklr's audience insights, segmentation, advertising, and analytics capabilities.

"We live in an age of connected and empowered consumers, where it no longer matters what companies say about themselves. It's what their customers say that determines whether a business will fail or thrive," said Ragy Thomas, founder and CEO of Sprinklr, in a statement. "As the market consolidates from best-of-breed to best-of-suite solutions, we're thrilled to have Little Bird's talented team bring its technology to the world's most complete social media management platform for the enterprise and give our clients a deeper understanding of the trends that matter most so they can cut through the noise and create more personal, consistent, and informed experiences for their customers."

"Our influencer discovery and research technology has delivered significant value to product and content marketers, customer care teams, market intelligence groups, and many others at some of the world's best known brands," said Marshall Kirkpatrick, co-founder and chairman of Little Bird, in a statement. "Sprinklr offers a unified system of engagement that helps each of these functions make use of social media at scale. Now, with deeper influencer-driven insights, those customer-facing teams and the enterprise they support will be that much smarter."

The acquisition, Sprinklr's eleventh overall, comes on the heels of the company’s latest funding round in July, when it raised $105 million. Some of the company's other acquisitions have included Postano, Booshaka, Get Satisfaction, and Pluck.

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