SmartTouch Interactive, an interactive real estate marketing agency and real estate marketing automation and home builder CRM software development company, will release the next generation of its CRM and email marketing software next week.
"SmartTouch CRM now does even more for builders and developers, and we're excited for the public to witness the power and simplicity built into this new release," said company CEO and co-founder Alan Daniels, in a statement. "Our integrated CRM and email marketing software features the same technology used by Fortune 1000 businesses, now specifically tailored for the real estate industry."
The most visible change to SmartTouch CRM is a new interface, modeled after popular social networking sites.
"If your sales and marketing teams use social media, they can use SmartTouch CRM," Daniels said. "We wanted everything about SmartTouch to seem familiar, making it easy to learn and use."
Behind the simple layout and interface is a powerful engine that drives lead generation, lead nurturing and marketing automation.
"Everything works together instantaneously and seamlessly," Daniels said. "Prospect activity is automatically uploaded into the CRM system. That means no lead is left behind, and prospect information is always current."
The new graphical interface makes it possible for real estate professionals to get the entire prospect story at a glance: where they originated, how often they've visited the Web site, and specific areas of interest. In addition, SmartTouch CRM features robust, customizable graphical reporting capabilities, empowering sales and marketing teams to determine what's working and what needs to be changed.
SmartTouch also offers an email marketing automation platform that integrates with SmartTouch CRM. Prospect inquiries are acknowledged immediately. Every action a prospect takes after receiving an email is automatically uploaded into the SmartTouch CRM system. Each prospect is automatically nurtured through the buying process, and the sales team is alerted when the prospect is ready to buy. Email campaign creation is done with a drag-and-drop interface.