Selligy, a provider of mobile customer relationship management (CRM), has added reporting and forecasting features to help business executives gain more transparency and insight into closing deals and driving revenue growth.
Selligy gives sales and marketing leaders visibility into the complete revenue pipeline by allowing salespeople to get data into and out of their CRM systems while on the go. Introduced in November 2013, Selligy Enterprise enabled salespeople to take advantage of of Salesforce.com's platform by leveraging a unified mobile tool for managing sales activities while on the road.
By integrating Salesforce1 Sales Cloud with the contacts and calendar on the iPhone, Selligy eliminates much of the manual work of getting data into and out of CRM, capturing critical deal updates with just a few finger swipes. In early customer deployments, Selligy users log 150 percent more deal updates and 500 percent more sales activities in CRM, compared to non-Selligy users.
With today's release, Selligy adds advanced tools that allow executives to leverage additional data to drive revenue growth. With these tools, sales managers can achieve a higher operational tempo, seeing forecast changes daily rather than weekly, so they can coach their teams and spot stalled deals. Marketing leaders can gain insights into what happens to leads. And Selligy allows managers to push customized sales questions to salespeople, helping to prompt them to focus on what matters most in every deal.
Key features of the Selligy Enterprise application include daily team activity reports, marketing-to-revenue reporting, and an automated configuration console.
"With Selligy, we can rely on accurate, timely reports because our widely distributed sales teamscan update exactly what is going on with each sales opportunity,” said Deirdre Mahon, vice president of marketing at RainStor, in a statement. "We can now better understand what marketing investments drive leads and therefore focus on the activities that drive actual deals."
"These updates to Selligy Enterprise herald a new era of data-driven sales management," said Nilay Patel, CEO and co-founder of Selligy, in a statement. "In the last five years, there's been a revolution in digital marketing, now executives can rely on detailed digital data to drive results. In five years, we'll see the same change in field sales."
Selligy recently announced that it is backed by $2.8 million in Series A funding led by Draper Fisher Jurvetson (DFJ), with participation from Alchemist Accelerator, salesforce.com and several prominent angel investors.