Resonate Analytics now includes audience understanding, such as motivations and issues positions, building on traditional demographic and behavior filters.
Posted May 15, 2014
Resonate has rolled out a new version of Resonate Analytics, a platform that provides users instant access to Resonate's vast database of audience and campaign insights through a Web-based application. Resonate Analytics ioffers political campaigns, advocacy organizations, and their agency partners real-time access to the complete picture of their audiences with insights that go beyond voter or donor profiles.
Resonate Analytics allows campaigns to define and understand their audiences from a wide array of attributes, including issue positions, engagement on issues, voter data, demographics, online behavior, media consumption, and social engagement. This allows the user to create action-oriented messages and make digital ad buys to deliver outreach to specific groups or segments.
Audience and Campaign insights are accessible via th efollowing three key modules:
- Audience Builder: Dynamically define and learn about the unique factors of your audience.
- Audience Discovery: Understand the characteristics of your online audience across all observable behaviors of your targeted audience or web visitors.
- Audience Comparison: Learn the difference between those taking action and those sitting on the sidelines.
"With Resonate Analytics, campaign managers and advocacy organizers have the ability to truly optimize messages and targets based on motivations," said Bryan Gernert, CEO of Resonate, in a statement. "Exposing this data to our clients has long been our goal and one of their top requests over the years. No one has the granularity of advocacy and policy information that Resonate possesses. While others use age-old proxies, we use cutting-edge innovation that leverages big data to gain true audience insights."
Resonate Analytics users can activate their custom audiences across all digital media channels through Resonate Media services.