Qubit Updates Its DXM Platform

Qubit has upgraded its Digital Experience Management (DXM) platform to help marketers understand, segment, and target online customers.

A new Adaptive Targeting feature enables companies to view and incorporate updates to customer segments automatically in real time with every new online event. It takes into account new insights as they are observed or gathered from a variety of data sources.

Adaptive Targeting will work with the new Visitor Cloud Data Exchange (VCDX), a collection of services helping marketers unlock and integrate customer data. VCDX offers users a variety of ways to collect online or offline, streaming, surveyed, or static customer data. Companies can also directly connect to the Visitor Cloud through their own business intelligence software, such as Looker and Tableau.

Qubit has also launched Abandonment Recovery and Customer Preferences to add to its growing portfolio of out-of-the-box experience management solutions, which already include Social Proof, Product Recommendations, Merchandising, and Landing Page Optimization.

"Understanding visitor behavior and preferences is key but only half the battle," said Qubit CEO Graham Cooke in a statement. "The race is on to empower marketers with the tools to action those insights and drive better experiences. Every business is being continuously judged by its customers. We know that it's going to take more than incremental changes to exceed the evolving expectations of those customers."

Underwear fashion brand Jockey is among the Qubit clients that are already benefiting from the new Qubit platform.

"My team is very excited about Adaptive Targeting and in particular its segments functionality," Tim McCue, vice president of ecommerce at Jockey, said in a statement. "Actioning our segments is now easier than ever because of the integrated nature of Qubit's platform. By identifying these segments we're personalizing complete user journeys and building stronger relationships as our customers' needs evolve. Qubit also sets us up for broader data ambitions. In the future, we'll be looking at combining Qubit's rich behaviour data with other sources, such as customer preferences. This holistic approach to data supports our goal of being a customer-first business."

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