PeopleLinx, a provider of social marketing and selling solutions, has integrated its social business platform into the Salesforce Sales Cloud. The integration will help enterprises bridge the gap between CRM and social media by providing social marketing and sales tools within Salesforce.
Requested by PeopleLinx customers, the Salesforce integration allows users to access PeopleLinx as a tab within the CRM interface. Single sign-on authentication allows Salesforce users to access PeopleLinx and weave it into their daily workflows.
PeopleLinx offers the following services:
- Social Selling Training, Guidance, and Best Practices – PeopleLinx guides Salesforce users to optimize their social profiles for social selling. PeopleLinx can also recommend best practices for Salesforce, such as configuring Chatter or email integration. Recommendations are configured for each enterprise.
- Content Distribution – Within Salesforce, salespeople can use PeopleLinx to promote company blogs, infographics, white papers, and webinars to their social networks.
- Social Analytics and Gamification – PeopleLinx provides intelligence on employee participation in social selling. Managers can look at analytics on employee social reach, content sharing and more. Leaderboards let employees compete with one another for bragging rights.
"Social selling is all about changing everyday habits of the quota-carrying rep," said PeopleLinx founder Nathan Egan in a statement. "By integrating PeopleLinx into Salesforce, we’re making social a standard part of the prospecting and selling process."
PeopleLinx customers share Egan's excitement. "Social selling is a priority for our sales team and integrating it with Salesforce.com is table stakes for us,” said Terry Connell, senior vice president of sales at Comcast Business, in a statement. "It helps make social selling part of their daily sales activities."