OpinionLab has expanded its relationship with IBM to create the new OpinionLab Customer Feedback App, which blends OpinionLab's patented voice of the customer collection and analysis with IBM WebSphere Commerce to allow retailers to collect real-time customer feedback across any device.
Users can implement the new app on IBM Commerce Composer, a new storefront curation tool within the IBM WebSphere Commerce solution. IBM Commerce Composer helps retailers quickly adapt their online presence to meet changing consumer demand by giving business leaders control over the look, feel, and functionality of their online store fronts.
Key capabilities include the following:
"OpinionLab and IBM are making it easier than ever before to mix behavioral data with customer feedback for a richer, more complete picture of the customer experience," said Mark Treschl, president and chief technology officer at OpinionLab, in a statement. "The new app provides IBM WebSphere Commerce customers with greater insight into user experiences and the foundation to strategically address challenges across all digital touchpoints (Web, mobile, in-store)."
The new Customer Feedback app for IBM WebSphere Commerce is responsive and compatible with all browsers, tablets, and smartphone devices