Mindmatrix, a provider of sales enablement software, has added text messaging capabilities within the Mindmatrix Platform.
With this new capability, the Mindmatrix Sales Enablement platform will be expanded from online and print to include text messaging and mobile.
The software also has the power to create smart-lists and nurture campaigns for text messaging. In essence, now text messages can be set up in a similar way to email drip campaigns, where specifically defined markets can be identified and targeted for attention using any desired set of criteria.
"Messaging is the most popular activity on mobile phones, far exceeding voice, email, or social media," said Harbinder Khera, Mindmatrix CEO, in a statement. "This opens up a whole new field of marketing opportunities for our clients and adds depth to our product offering. It strengthens the power of automation to personalize the client interaction, making it more responsive and relevant. And it's the relevance of the message that makes a sale for our clients."
Previous additions to the platform have included data-driven marketing insight and a new marketing automation solution for the channel marketing industry.