Mindmatrix Adds to Its Marketing Automation Platform
New feature to Mindmatrix offers data-driven marketing insight into how customers interact with brands.
Posted Feb 21, 2014
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Mindmatrix, a provider of marketing automation and sales enablement software, has added a feature to its revenue growth platform that allows corporate offices to apply insights from all data points to create customized and data driven marketing solutions for their customers.

Mindmatrix created a solution that takes company and customer data from the Web, ticketing, POS, merchandising sale, email marketing, and other sources and shows the organization how prospects have interacted at those touch points.

This additional feature serves to empower sales teams to create relevant marketing materials that are personalized for their target markets, doing away with broad and generic marketing that doesn't produce results. The marketing and sales managers are now capable of driving more revenue from more qualified leads.

"We know that one-on-one, personalized communication is the key to customer engagement. We kept that in mind as we thought about feature updates to the platform. The ability our solution has to assist our customers in smart marketing and sales strategies by applying actual data from prospect behavior is one that we are very proud of," said Harbinder Khera, CEO and founder of Mindmatrix, in a statement.

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