MarketBridge has released Stringer for Salesforce.com to help users optimize their CRM workflows by automating and simplifying customer research.
Stringer for Salesforce strings together data from Salesforce CRM, marketing automation, content management systems, and internal/external data sources to offer prescriptive insights and alert sales teams on ready-to-buy contacts. The solutions capabilities center around an intelligent workflow that prioritizes contacts and recommends relevant content that can be shared via a one-click email workflow.
"Our strong suit in this product is the ability to give sales teams data-driven guidance on what to do next. The 'Stringer Recommends' features alert your reps on their top contacts, who to follow up with and which contacts need immediate attention, all within the rep's homepage in Salesforce," said Peter Guy, senior vice president of products at MarketBridge, in a statement. "The fact that this solution helps salespeople literally map out their day and keeps them focused on high-propensity to buy contacts is a game-changer."
Stringer for Salesforce's features include contact scoring, 360-degree profiles, and recommended content. It combines key customer data, such as purchase history, product usage, support history, and more, to direct sales teams on who to chase, prioritizing customers by who most likely to buy across their entire territories.
"Our assumption is that a rep with over 200 accounts is only targeting the top 10 percent of their accounts due to time constraints. Our solution solves the productivity problem," said Tim Furey, CEO and founder of MarketBridge, in a statement. "MarketBridge is excited to scale what used to be custom technology in a way that combines Salesforce with other key data and content investments. Customers no longer interact solely with sales people to make buying decisions. Using the data from various buyer interactions, we deliver insight and recommendations into the hands of sales reps to make the conversation more relevant."