Marchex Display and Video Analytics extends its metric for inbound calls to programmatic and premium video ad units.
Posted Dec 14, 2016
Marchex Display Analytics links display advertising to phone calls and store visits.
New integration connects 100 percent of phone calls to keywords for sophisticated search marketing campaigns.
Marchex And Adobe Media Optimizer deliver real-time insights to search marketers for all keywords.
New integration provides marketers a real-time view through conversions for inbound calls.
Partnership enables marketers to tie phone calls to digital advertising campaigns.