Lead Liaison has released Social Append, a new feature that allows users to gather relevant information via social networking sites and ultimately reach a more targeted market directly.
The new Social Append feature supports more 110 social networks, including Twitter, Facebook, LinkedIn, Google+, and Klout, to name a few. With it, marketers can add social media links to the prospects' profile records in the system. Adding this information brings all the data associated with the social networks into Lead Liaison and allows marketers to set up an automation directed to a particular audience. From Twitter alone, the Social Append feature can gather five new pieces of data to save to the database: number of followers, URL, username, biography, and ID. Data from the social networks associated with each profile allows the marketer to filter criteria for the targeted group.
With the addition of the Social Append feature, the profile record of each prospect contains very detailed information, from business title, location, and gender, to much more specific and targeted details such as other Web sites with which they are involved, organizations to which they belongf, and Klout topics of interest. This feature also gives Lead Liaison access to all of the photos associated with prospects' social accounts.