Infer, a provider of predictive applications, today launched Smart Signals, a service that helps sales and marketing teams gain insights into prospects.
Smart Signals will allow users to weed out spam and low-quality leads and add more insight into leads, contacts, or accounts by pulling information that Infer has discovered to be highly predictive, like company size, technology vendors, Web traffic, business models, industries, and spam detection, right into theirCRM or marketing automation systems.
With Smart Signals, users can do the following:
- Segment leads for highly personalized communications.
- Filter out bad leads before they ever reach sales reps.
- Automate sales research. Infer Smart Signals constantly crawls the Web and instantaneously populates information, such as a lead's employee count, Web technology, marketing automation system, and other valuable customer intelligence.
- Generate nstant sales insight. Infer Smart Signals will tell reps at a glance whether prospects are B2B or B2C companies, have shopping carts on their sites, or are hiring in certain areas, for exasmple, so they can make each contact count.
Smart Signals is available as either a stand-alone service or an add-on for use alongside Infer's predictive lead scoring application.
The release is part of several innovations that Infer has generated since completing $10 million in Series A funding round last year. At the time, Infer pledged to use the funds to grow its team of engineers and scientists and to deliver and apply its solution to more companies and customer intelligence problems.