Ifbyphone, a provider of voice-based marketing automation, has launched its Summer 2014 Release, which includes new keyword spotting analytics technology and integrations with leading marketing software to provide corporations and agencies with needed intelligence and automation before, during, and after every inbound phone lead.
The new features are part of Ifbyphone's voice-based marketing automation platform, which tracks, scores, routes, manages, analyzes, and optimizes voice interactions and phone leads.
"Inbound phone calls are the most effective, and least understood, channel enterprises have for acquiring new business and maintaining customer loyalty," said Irv Shapiro, CEO of Ifbyphone, in a statement. "With the new enhancements in our Summer 2014 Release, Ifbyphone's voice-based marketing automation platform is the only solution that provides complete 360-degree analysis and management of every inbound phone lead to help marketers optimize lead generation and fuel revenue growth."
Ifbyphone's solution provides marketers with detailed analytics and insight from data captured before, during, and after every inbound call, as well as a full suite of call scoring, routing, and management tools to improve conversion rates from phone leads. Ifbyphone's analytics data also integrates with other applications, including marketing automation, CRM, bid management, and Web site optimization and analytics software, enabling them to track phone leads and call activity as well as Web leads and online interactions.
Before the call, new clickstream analytics provide marketers with invaluable intelligence on how their Web sites attract and convert callers, including reports identifying the pages that generate the most call conversions and the most popular entry pages for sessions that result in calls. New email alerts notify Ifbyphone customers of potential issues with call volumes and caller hold times so they can take action proactively to prevent problems.
During the call, new keyword spotting technology monitors inbound sales and support calls and uses customizable criteria to score each conversation. Keyword spotting can be used to determine the overall quality of a phone lead, if a call converted to an opportunity or sale, and if the sales or support agent followed approved scripts. Queue callbacks enable callers waiting on hold to request a callback and exit the queue without losing their place in line. The system will automatically trigger a call to the requester from the next available agent.
After the call, new integration with inbound marketing and sales platform HubSpot includes Ifbyphone's call conversion tracking data in HubSpot reports, so marketers can prove and improve how campaigns are generating both online conversions and phone leads. New integrations with leading PPC bid management platforms Kenshoo, Marin Software, and Acquisio provide marketers and SEM agencies with data on call conversions needed to optimize ad campaign performance and keyword bidding across search engines. New integration with Web site optimization platform Optimizely enables marketers to find the web page variations and PPC landing page versions that drive the most phone leads and sales.
The new release also increases the company's smartphone capabilities, following on its Spring 2014 release, which enabled marketing and sales teams to monetize and manage the surge of inbound calls from smartphones.