Gigya Partners with ContactLab
Contactlab and Gigya have partnered to offer their respective customers digital customer engagement tools. ContactLab also joined Gigya's IDX Marketplace, an app exchange for customer identity and access management.
ContactLab provides digital customer engagement solutions through direct digital marketing in 150 countries.&
Gigya's Customer Identity Management platform helps companies turn unknown site visitors into known, loyal, and engaged customers. With Gigya's technology, businesses increase registrations and identify customers across devices, consolidate data into rich customer profiles and provide better products and experiences through integrations with leading marketing and service applications.
The initial integration release allows marketers and IT professionals to take advantage of ContactLab's platform to synchronize subscriptions gathered on Gigya through a previously customized registration form. Conversely, from ContactLab to Gigya, unsubscribes and blacklist updates are fully synchronized. Even non-ContactLab customers can take advantage of the integration to coordinate the flow of data collected via Gigya's customer identity management platform with their databases, once migrated to ContactLab.
"Currently, registration data represents just a tiny part of what brands can get to know about their consumers. Only those who are able to step beyond this and explore the interests, behaviors, passion,s and connections of their consumers and gather and synthesize this information into an unequivocal digital identity can consider themselves among the leading contenders in their respective markets," Paolo Santori, head of product management at ContactLab, said in a statement.
"Digital identity and the collection of accurate customer data are becoming increasingly paramount," said Patrick McCue, Gigya's senior vice president of global channels and alliances, in a statement. "We're excited to be integrating our platform with ContactLab and look forward to seeing how global brands will take advantage of the powerful integration."