Gigya Launches IDX Marketplace

Gigya, a provider of customer identity management solutions, has launched the IDX Marketplace, which will allow Gigya customers to take advantage of a vast range of marketing and service platform integrations.

As part of Gigya's larger Partner Program, IDX gives partners the tools necessary to build, certify, and market their integrations with Gigya. IDX includes dozens of new technology integrations with Adobe Campaign, hybris Software, Krux, Optimizely, and Oracle Marketing Cloud, among others. IDX currently has more than 50 pre-built integrations with marketing and service technology providers.

With IDX, Gigya's customers can easily leverage pre-built integrations to port identity data gathered through Gigya's Registration-as-a-Service, Social Login, Signals, and Loyalty products to personalize marketing campaigns, on-site content, and customer service.

"This is a huge step for Gigya and for our customers and partners," said Patrick Salyer, Gigya's CEO, in a statement. "We're on a mission to become the data management system of record for B2C businesses, and the launch of IDX allows our customers to truly put identity at the center of their marketing. Gigya is now firmly positioned as the underlying platform powering more accurate, relevant, and intelligent marketing and services for the world's biggest brands."

Technology vendors can now submit their integrations directly to Gigya's product team for approval, distribution, and sales via Gigya's Web site.

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