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Confirmit Partners with Emotient for Emotion Detection
The partnership will add emotional analysis to market research and voice of the customer data.
Posted Dec 11, 2015
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Confirmit has partnered with Emotient, a provider of emotion detection and sentiment analysis technology based on facial expressions, to deliver greater insight to market research organizations and voice of the customer (VoC) programs.

Emotient has embedded its technology into Confirmit's survey software, enabling users to add emotion detection to new or existing market research, VoC, or voice of the employee programs. Respondents are seamlessly transferred during a Confirmit Horizons survey to the Emotient system for the emotion detection to be performed, and then seamlessly returned back to the survey to complete data collection.

"Attention, engagement, and emotion are the currency of revenue growth and customer satisfaction because, put simply, emotions drive spending and loyalty. For organizations running research programs and customer experience surveys, emotion detection technology allows them to analyze an individual’s emotional reactions at the point of experience, delivering greater understanding of behavior patterns and likely future action," said Ken Denman, CEO of Emotient, in a statement. "We're delighted to work with Confirmit to expand the reach of our technologies to leading research and corporate organizations and to provide them with the ability to enhance their analytical capabilities to a personal level while remaining fully scalable."

"By adding emotion detection to our suite of research solutions, we're empowering our clients to delve even deeper into the behaviors of research respondents and customers. They will be able to make better business decisions, improve product and service offerings, and improve customer experience, all based on detailed emotional reactions and likely behaviors," said Terry Lawlor, executive vice president of product management at Confirmit, in a statement. "As technology developments move forward at such a rapid pace, it's imperative that we continuously deliver the best solutions to our global client base. Emotient leads the field in emotion-aware computing and was a natural fit for our comprehensive, feature-rich solution set."


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