ClickTale, a provider of digital behavior management software, has enhanced its product offering with new Side-by-Side Heatmaps. By allowing users to simultaneously view two heatmaps that visually display every mouse move, click, and scroll, ClickTale's customers have greater insight into online visitor behavior.
The new Side-by-Side Heatmaps provide insights into online consumer behavior, helping companies boost their Web site effectiveness by doing the following:
- Revealing the causes for an A/B test to succeed or fail and providing insights for future tests;
- Understanding behavioral differences in marketing campaigns and how to optimize marketing spend; and
- Identifying bugs and glitches in different browsers and mobile devices.
Now businesses can customize digital experiences through targeted landing pages, calls to action, and campaigns based on their users' unique cultural, geographic, and demographic segments. By placing Heatmaps Side-by-Side, the ability to identify differences and potential improvements becomes more apparent, thereby helping organizations save time and resources in their analysis of website behavior.
"We are always striving to roll out new and innovative solutions for our customers," said Hadas Sheinfeld, vice president and product manager at ClickTale, in a statement. "Side-by-Side Heatmaps is an important addition to our product suite and the next step in the evolution of Web site optimization."