Cirrus Insight has integrated Pardot and Hubspot Marketing Automation with Gmail, bringing all of the information Pardot and Hubspot collects into the inbox and automatically displaying it alongside prospect and customer emails.
Now Pardot and Hubspot customers who use Salesforce have access to all of their marketing automation intelligence right in their Gmail inboxes. Salespeople can now assign leads and customers to specific Pardot or Hubspot nurturing campaigns right from Gmail.
"Probably the most powerful aspect of our integration of Pardot and Hubspot with Gmail is enabling salespeople to drop prospects into custom campaigns right from the inbox. Automation rules will never be able to match the personal intelligence that salespeople gain from their direct interactions with leads and customers. By working with our sales team and building out custom campaigns based off of scenarios they commonly encounter in the sales process, we are able to create incredibly powerful and highly specific nurturing campaigns. By allowing our sales reps to assign prospects to these campaigns right from Gmail, we’ve overcome the primary obstacle to adopting this kind of customer-centric strategy, which is how to get your busy sales people to take the time to implement it,” says Jason Hubbard vice president of marketing at Cirrus Insight, in a statement.
This latest integration comes just days after Cirrus Insight released connectors that bring Zendesk, Desk.com, and Quickbooks to Gmail.