ChannelAdvisor, a provider of cloud-based e-commerce solutions, has integrated its digital marketing platform with Yahoo Gemini, Yahoo's unified marketplace for mobile search and native advertising. ChannelAdvisor is the first e-commerce solution provider to allow advertisers to create and manage on Yahoo Gemini mobile search and native ad campaigns.
With Yahoo Gemini, ChannelAdvisor Digital Marketing customers can now create Yahoo Gemini search and native ads, more accurately target campaigns across channels and devices, access Yahoo Gemini keyword bid management and reporting tools, and sync with their Yahoo Ad Manager accounts.
"As advertising channels have become more segmented and crowded, implementing cross-channel promotions that reach consumers on every device type has become a necessity for retailers," said Link Walls, ChannelAdvisor's vice president of product management, in a statement. "Our support for Yahoo Gemini allows our customers to seamlessly reach mobile audiences directly within our Digital Marketing platform."
"Yahoo Gemini can drive results for advertisers by pairing rich ad formats with engaging content for integrated, cross-channel campaigns," said Leo Polanowski, head of client service at Yahoo, in a statement. "We're thrilled to be able to help more retailers deliver impactful campaigns to their audiences through mobile search and native ads with ChannelAdvisor's support."