CallRail Unveils CallScore
CallScore uses machine-learning to bring automated lead qualification to platform.
Posted Oct 18, 2016
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CallRail, a call analytics technology provider, has released Conversation Intelligence, a proprietary machine-learning technology used to automatically qualify phone call leads and display call visualizations that provide marketers with additional information about specific calls.

Conversation Intelligence helps marketers and sales teams understand how inbound calls turn into appointments, opportunities, and sales. Through algorithms built from analyzing hundreds of thousands of calls and machine learning, Conversation Intelligence qualifies calls to determine if the party is likely to convert into an opportunity without listening to the audio.

"Since CallRail's inception, we have been dedicated to making the most powerful call tracking technology available to every business," said Andy Powell, CallRail's co-founder and CEO, in a statement. "By integrating Conversation Intelligence into CallRail's base offering, we're taking the next step by enhancing the call analytics our customers need for smarter marketing decisions."

CallRail's proprietary voice intelligence technology can assign a good lead status to relevant phone conversations within the CallRail dashboard, using machine learning to continually improve upon its lead qualification algorithms.  This latest feature also displays a dual-channel, graphical representation of each call recording.

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