BlueConic, a company that helps brands optimize cross-channel marketing opportunities through improved customer engagement, today announced several enhancements to its online customer engagement platform. These upgrades make online engagement capabilities available in a fully self-service model, making it easier to execute real-time, highly-personalized inbound marketing campaigns that guide the customer journey.
BlueConic updated its offering to provide a more structural approach that helps marketers optimize their customers' journeys. A new workflow and menu bar more closely aligns with the way marketers think when designing online engagement campaigns, with a focus on three steps: profiling, dialoguing, and reporting. This allows users to design complex engagement campaigns, conduct advanced listening, and combine this with highly targeted dialogues. To help marketers with structured customer data gathering, listeners, or the mechanism that profiles visitors, have been divided into four major types: form listener, behavior listener, interest ranking, and scoring.
"We looked closely at the needs of our current customers and that of the broader market when developing this newest version of the BlueConic platform," said Bart Heilbron, CEO of BlueConic, in a statement. "It is abundantly clear there is a need among marketers to create better online experiences and with that, generate better results. Our goal is to deliver the technology that makes it as simple and easy as possible to do that, regardless of whether their customers use a Web site, email, social, or a combination thereof to engage with a brand."
The upgrade is the first in a series of platform improvements that will be rolled out throughout 2014.