A partnership between Attivio and Quant5 has yielded a cloud-based predictive customer analytics solution.
Posted Jan 21, 2014
Attivio, creator of the Active Intelligence Engine unified information access platform, and Quant5, developer of marketing and sales analytics solutions, have teamed up to deliver an integrated suite of cloud-based predictive customer analytics solutions for deeper, actionable customer insights.
"B2B and B2C companies are suffering from the Fort Knox phenomena of having high-value structured and unstructured information locked away in thousands of different silos," said Quant5 CEO Doug Levin, in a statement. "Attivio and Quant5 free that information with cloud-based solutions that deliver immediate value to non-technical users, without the complexity and expense of adding a team of data scientists."
The five Attivio-Quant5 cloud-based, predictive customer analytics solutions provide business and customer insight for the following:
- Lead and opportunity scoring;
- Customer segmentation based on loyalty and profitability;
- Targeted offers;
- Product usage, and
- Product relationships.
"The Attivio and Quant5 partnership is rooted in a shared vision for how big data and big content should work for business and society," said Attivio Chief Technology Officer Sid Probstein, in a statement. "Our combined expertise of getting data and information to the right place at the right time and solving problems previously considered unsolvable speaks to a growing market need, especially in cloud-based services and predictive customer analytics."
"Quant5's global partnership with Attivio took shape as we encountered many enterprises with data consolidation and unstructured data challenges coupled with the vision of empowering data driven, analytics-led businesses. Together, Attivio and Quant5 deliver best of breed information access, cloud and predictive analytics technology. This gives us incredible capabilities as we deliver solutions to enterprises worldwide," Levin added.