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Act on Intelligence, Not Merely Data

Wednesday, February 8th, 2012
11:00am PT / 2:00pm ET

When it comes to customer data, organizations have a lot to process. They’re accumulating large volumes of information from traditional and new customer channels - such as mobile devices, social media, and video. They’re gathering so much information, in fact, that the most valuable data needed to make quick-time or real-time decisions often gets buried or lost. However, the right analytics solution can help organizations find the intelligence they need to deliver effective and efficient marketing, selling, and servicing strategies.

Join Adobe and TIBCO Spotfire in this interactive Webinar and learn how to

  • integrate data from online and offline channels to create a full customer profile;
  • determine what influences someone’s decision to purchase;
  • optimize acquisition, conversion, and retention activities;
  • personalize online offers based on offline behavior, and vice versa;
  • drive traffic from the call center to the Web;
  • measure advertising effectiveness across all channels; and
  • build lasting, mutually beneficial relationships with customers.

REGISTER NOW to attend this FREE Web event.

Audio is streamed over the Internet. So turn up your computer speakers!

David Myron
Editorial Director
CRM magazine

Raj Sen
Group Manager, Customer Analytics


Syed Mahmood
Product Marketing Manager

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