CRM systems help companies achieve data centralization and process automation in their sales, marketing, and service departments. But why stop there? Most companies’ technology needs don’t end with out-of-the-box CRM functionality: other functions and processes could benefit equally from the improved efficiencies, productivity, and insight of core CRM features.
That’s why leading companies are starting to see traditional CRM as just the starting point in a revolutionary process of business automation and innovation, and they’re taking this into account in CRM strategy and selection.
In this CRM Magazine webcast sponsored by Pivotal CRM, renowned CRM analyst Barton Goldenberg, President of ISM, will discuss this ground-breaking “CRM+” trend and its important implications. Barton will be joined by Scott Munro, VP CRM Product Management for CDC Software, who will discuss how the right CRM system can provide a platform for extended and ongoing automation and innovation. |
Special guests from Illes Seasonings & Flavors—Linda Mullin, VP of Purchasing & Administration, and Les Howell, IT Director—will illustrate this trend in action, describing how they are taking advantage of a flexible CRM platform to automate their unique vendor management and bid processes.
Learn:
- Why most companies need more than “just CRM”
- How a flexible CRM platform can be the springboard for enterprise-wide innovation
- How using a CRM platform as your starting point can deliver more integrated, user-friendly solutions and dramatically reduce development costs
Register now for this free one-hour Web seminar. |