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Hyatt Hotels Corporation Transforms the Customer Experience with Customer Data Management
By empowering its associates worldwide with great customer data, Hyatt Hotels Corporation is creating seamless, memorable and personalized experiences to entice guests to choose Hyatt, increase customer lifetime value, improve efficiencies, and drive growth for their brand. Fueled by customer data management technology and a next-generation customer 360 view, Hyatt is reinvigorating its service culture and fostering innovation on a global scale.

Join Tom Smith and SriHari Thotapalli from Hyatt and Monica Mullen from Informatica to learn
  • How Hyatt is creating a single view of the customer (SVOC) across 600 properties and 12 brands, managing highly complex B2C and B2B customer relationships
  • How an SVOC empowers Hyatt's 100,000 associates to deliver memorable guest experiences
  • The customer data management strategy at the heart of Hyatt's guest experience management strategy
  • The lessons Hyatt's team has learned from this experience as well as the next steps on their journey
The webinar will conclude with a live Q&A session.

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Audio is streamed over the Internet, so turn up your computer speakers!
David Myron
Editorial Director
CRM magazine
Tom Smith
Area Vice President Hyatt Hotels & Resorts
SriHari Thotapalli
Director, Customer Data Management Hyatt Hotels Corporation
Monica Mullen
Solutions Marketing Manager
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