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SugarCRM: Modernizing Your CRM In The Age Of The Customer
Traditional CRM, which has focused on operational efficiencies, has been in use for many years and has proven itself a valuable tool for customer-facing organizations. However, businesses of all shapes and sizes are undergoing a profound shift – one that sees the customer, and not the company, in control of the conversation. So, modern CRM initiatives must allow organizations to better support customers through every stage of the engagement journey.

In this webinar Forrester VP and Principal Analyst Kate Leggett will outline what organizations need to do to create a "modern CRM" initiative. Kate will be joined by Martin Schneider, Head of Product Evangelism at SugarCRM, to discuss a few Sugar customer organizations with an approach to CRM that exemplifies Leggett's findings.

Attendees will learn:
  • the six critical building blocks of modern CRM
  • how organizations are shifting from systems of transactions into systems of engagement to support the entire customer lifecycle
  • tips on how any organization can begin modernizing their CRM initiative in the age of the customer
REGISTER NOW to view this Web event.

Audio is streamed over the Internet, so turn up your computer speakers!
David Myron
Editorial Director
CRM magazine
Kate Leggett
VP and Principal Analyst
Martin Schneider
Head of Product Evangelism
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