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Truth, Lies and Mobile Advertising
Truth, Lies and Mobile Advertising
 
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WEDNESDAY NOVEMBER 20th
11:00AM PT / 2:00PM ET
Mobile advertising is arguably the fastest growing channel for targeting consumers in nearly every product category. And now it's easier than ever to target your own customers with mobile CRM campaigns.

Yet confusion reigns supreme, as marketers and agencies struggle to separate truth from fiction when it comes to understanding effective mobile advertising, and how to make the most of your in-house customer data.

During this webinar, we'll peel back the layers of confusion surrounding the four most common industry myths, to:
  • Uncover what's keeping companies from fully committing to mobile CRM advertising and embracing it in ways they commit to other media channels.
  • Cut through assumptions, claims and "absolutes" about various audience targeting approaches and integrated CRM campaign strategies.
  • Learn to measure what matters most and why currently accepted metrics fall short.
  • Discover the truth about what's really working and where you should focus your attention now.
4info logoSign up today, and you'll see how to confidently embrace mobile, making it a key component for all your CRM campaigns.
 
MODERATOR
David Myron
Editorial Director
CRM magazine
PRESENTERS
Jamie Turner
Co-author, "Go Mobile" Founder
60SecondMarketer.com
Chuck Moxley
Chief Marketing Officer
4INFO
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