The rise of big data and increased collection and use of customer data is enabling a range of new products and marketing programs including mobile commerce, mobile apps, behavioral advertising, cloud-based services, and more. While the increased use of data enables you to deliver a more targeted experience, consumers, regulators, and the media are becoming increasingly wary of these new practices and the result is lack of trust, FTC intervention, and negative media coverage. Join experts from TRUSTe to learn about 8 insightful tips and tools to help you manage data privacy and increase your marketing ROI in 2013.
Topics covered will include:
- Implications of DNT
- US vs. EU considerations
- Mobile web and app considerations
- Marketing to kids
- Managing trackers on your site
- Privacy-safe behavioral advertising
- How privacy impacts consumer trust
- And more!
REGISTER NOW to join us for this FREE web event.
Audio is streamed over the Internet, so turn up your computer speakers!