Amongst the most widely deployed business applications today, Sales Force Automation (SFA) offers a goldmine of operational sales data, yet built-in reporting and analytics are oftentimes inadequate to answer meaningful questions. Hindered by simplistic analytics and siloed data, analysis is further limited to a "rearview mirror" perspective of what's happened. What does it take for organizations to tap into this wealth of information to make better, more informed forward looking decisions of what will happen?

Join CRM Magazine and Birst and learn how to untap the wealth of information contained in Salesforce.com, Siebel, Microsoft Dynamics, Netsuite, SAP and other SFA applications to analyze and predict what will happen in your environment based on what already has. Discover the latest new capabilities of sales analytics representing the next generation of analytical applications that are in-context and forward looking.

You will learn how to:

• Leverage historical data to predict future sales performance
• Predict sales and pipeline movements and identify sales opportunities that are at risk of getting lost
  
• Obtain new in-context integration with Salesforce, including collaboration via Salesforce Chatter

You will also see a live demonstration of Birst's new Sales Analytics capabilities that drill into pipeline management, history-based forecasting, multi data source analysis, and more. Join us and learn how to solve the confining challenges of today's SFA applications and unlock their true value.