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Improving Customer Experience: The intersection of cloud billing and CRM
WEDNESDAY, NOVEMBER 7, 2012 - 2pm ET / 11am PT

Today, many forward-thinking companies are monetizing their products and services via the Internet with a subscription-based business model to create a recurring revenue stream. For these companies to succeed, they must conceptualize a sophisticated infrastructure capable of managing and monetizing the entire subscriber lifecycle. In this newer model, having a strong focus on the needs of customers is vital. Companies must ensure customer retention and re-engagement by providing a consistent customer experience across every stage of the subscriber lifecycle -- whether order capture, provisioning, invoice receipt, or subscription renewal. Becoming more responsive to customers requires companies to monitor customer buying behavior patterns closely and then respond quickly to tailor billing options to those patterns.

The integration of a billing solution with an organization’s customer relationship management (CRM) software is what makes a strong customer focus possible and in turn will drive the recurring revenue model.

Join Forrester Research and Aria Systems for a webinar focused on the applications strategies that are driving today's successful recurring revenue infrastructure. During this complimentary virtual event, you will learn about:

  • Insights on integration strategies between CRM systems and subscription management platforms
  • Considerations for a robust billing platform, including integration capabilities
  • Avoiding the negative impact/consequences of poorly integrating your cloud billing and CRM systems
  • Real-world customer experiences and best practices

Register today for this insightful webinar -- and walk away with valuable insights on how to create an integrated, long-term billing infrastructure.

Audio is streamed over the Internet, so turn up your computer speakers!

Bob Fernekees
CRM magazine


China Martens
Forrester Research

Kristin Hagan
Director of Billing Engineering
Aria Systems

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