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Taming the Velocity & Variety of Customer Data
David Myron
Editorial Director
CRM magazine
Vikas Nehru
VP, Product Marketing
Diane Berry
Senior Vice President, Marketing and Communication
11:00am PST / 2:00 EST

Big Data is causing quite a stir. But the hype masks a greater challenge for sales and service teams operating in complex B2C or B2B environments: data variety and velocity of change. Not only is there a lot of customer data, it's all different, constantly changing, mostly unstructured, and scattered across myriad enterprise systems and social media. Sifting through the data mess is a time-consuming and nearly impossible task for sales reps and customer service agents, yet that is what they do every day: wasting money, missing opportunities, and possibly losing sales and customers.

During this web event, you'll learn a transformational approach to provide your sales and service teams with access the right information they need at the right time to engage customers.

You will learn:

  • How sales and service teams benefit from easy, intuitive access to contextually relevant customer and prospect information
  • How to listen to your customers across all channels, understand what they are telling you, and act accordingly
  • Why systems intended to store and manage customer data alone are not enough
  • About practical tools that can provide your sales and service teams the right information, at the right time
  • How cutting-edge approaches transform sales and support by driving down case resolution time and increasing customer satisfaction

Audio is streamed over the Internet, so turn up your computer speakers!

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