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Leveraging the Voice of the Customer to Create Brag-Worthy Customer Experience
 
 
THURSDAY, AUGUST 9, 2012
9AM PT / 12PM ET

When customers are unhappy about customer service, more and more they're turning to sites like Twitter and Facebook to make those complaints public. A misstep from a contact center agent can be shared in seconds with hundreds - or even thousands - of current and prospective customers. In this environment, your company must continually go above and beyond to provide brag-worthy customer service.

The answer for many companies is a Voice of the Customer program. But while VoC programs can generate valuable insights, turning that information into actionable information is not always easy. In fact, though 57% of North American companies have a formal VoC program in place, only 5% of them use the data they gather to drive change.

In this webinar, learn how you can use a VoC program to deliver brand-building customer service that stands out from the norm.

Key insights:

  • How to leverage your technology to connect with customers in the channel and at the time they want.
  • How to use social media to generate positive buzz for your company.
  • How to leverage customer feedback to create remarkable customer experiences.

REGISTER NOW to join us for this FREE web event..

 
MODERATOR
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David Myron
Editorial Director
CRM magazine
PRESENTERS
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Jennifer Waite
Product Marketing Manager
inContact
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