Online Behavioral Advertising (OBA) and privacy continues to take center stage with media and regulators. The latest news out of the White House with the proposed Privacy Bill of Rights as well as the Digital Advertising Alliance (DAA) agreement with the White House to support Do-not-Track (DNT) are two recent developments that have contributed to this. The acceptance of the self-regulatory program with advertisers, publishers, ad networks, and regulators has continued to grow.
Join advertising and privacy experts from TRUSTe as they discuss the latest developments in behavioral advertising privacy and self regulations and find out what you need to know.
In this session you will learn about:
- How consumers view online behavioral advertising (OBA) including the highlights of TRUSTe's Behavioral Advertising Research.
- How you can protect your brand while still leveraging OBA for marketing
- The different options available to you to comply with the DAA's Self Regulations for OBA
- The latest developments with Do-Not-Track and what this means for OBA Self Regulation
This webinar is a must-attend for marketers, advertisers, and branded website publishers.
We look forward to your attendance!
REGISTER NOW to join us for this FREE web event.